Narrow search
Showing 1 - 5 of 5
Cover Image
Mobile marketing campaigns : practices, challenges and opportunities
Kumar, Vikas; Mittal, Saurabh - In: International journal of business innovation and … 21 (2020) 4, pp. 523-539
Persistent link: https://www.econbiz.de/10012199558
Cover Image
Study of knowledge management models and their relevance in organisations
Mittal, Saurabh; Kumar, Vikas - In: International journal of knowledge management studies : … 10 (2019) 3, pp. 322-335
Persistent link: https://www.econbiz.de/10012144930
Cover Image
Adoption of Mobile Wallets in India : An Analysis
Mittal, Saurabh - 2018
Usage of mobile phones in emerging economies presents unique opportunities to businesses. Mobile phones provide innovative solutions to online payments and in-store purchases. The acceptance of mobile payments also helps the marketers in promoting their offerings. The analysis of spends by...
Persistent link: https://www.econbiz.de/10012910568
Cover Image
Impact of marketing-mix, culture and experience as moderator to purchase intention and purchase decision for online music product in Indonesia
Kusumawati, Reni Diah; Oswari, Teddy; Yusnitasari, … - In: International journal of business innovation and … 25 (2021) 4, pp. 475-495
Persistent link: https://www.econbiz.de/10012612794
Cover Image
A strategic framework for non-intrusive mobile marketing campaigns
Mittal, Saurabh; Kumar, Vikas - In: International journal of electronic marketing and … 13 (2022) 2, pp. 190-205
Persistent link: https://www.econbiz.de/10013255653