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The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions
Mittal, Vikas; Ross Jr, William T.; Baldasare, Patrick M. - In: Journal of marketing 62 (1998) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10005979233
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The Role of Attributions in Customer Satisfaction: A Reexamination
Tsiros, Michael; Mittal, Vikas; Ross Jr, William T. - In: Journal of consumer research : JCR ; an … 31 (2004) 2, pp. 476-483
Persistent link: https://www.econbiz.de/10006645527
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The Role of Issue Valence and Issue Capability in Determining Effort Investment
Mittal, Vikas; Ross Jr, William T.; Tsiros, Michael - In: Journal of marketing research : JMR 39 (2002) 4, pp. 455-468
Persistent link: https://www.econbiz.de/10006652716
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Donation Behavior toward In-Groups and Out-Groups: The Role of Gender and Moral Identity
Winterich, Karen Page; Mittal, Vikas; Ross Jr, William T. - In: Journal of consumer research : JCR ; an … 36 (2009) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10008284396