This study examines the potential benefits of social networks through the development of high school football players into big-time collegiate football stars. Many of these young men have spent 17 or 18 years surrounded and supported by family members, friends, and religious and civic...

Investigates empirically the importance of buyer characteristics as well as product and service classifications on the informational content of advertising supply by sellers utilizing Yellow Pages advertisements from six US cities. The analysis and tests extend the categories used in previous...