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Consumers use warmth and competence, two fundamental dimensions that govern social judgments of people, to form perceptions of firms. Three experiments showed that consumers perceive non-profits as being warmer than for-profits, but as less competent. Further, consumers are less willing to buy a...
Persistent link: https://www.econbiz.de/10008584401
Although a substantial amount of research has examined the link between money and happiness, far less has examined the link between time and happiness. This paper argues, however, that time plays a critical role in understanding happiness, and it complements the money-spending happiness...
Persistent link: https://www.econbiz.de/10010627773
Persistent link: https://www.econbiz.de/10008771297
Although a substantial amount of research has examined the link between money and happiness, far less has examined the link between time and happiness. This paper argues, however, that time plays a critical role in understanding happiness, and it complements the money-spending happiness...
Persistent link: https://www.econbiz.de/10013115519
Consumers want to be happy, and marketers are increasingly trying to appeal to consumers' pursuit of happiness. However, the results of six studies reveal that what happiness means varies, and consumers' choices reflect those differences. In some cases happiness is defined as feeling excited,...
Persistent link: https://www.econbiz.de/10009369397
An examination of emotions reported on 12 million personal blogs along with a series of surveys and laboratory experiments show that the meaning of happiness is not fixed; instead, it systematically shifts over the course of one's lifetime. Whereas younger people are more likely to associate...
Persistent link: https://www.econbiz.de/10010627769
An examination of emotions reported on 12 million personal blogs along with the results of three experiments reveal that the meaning of happiness is not fixed; instead, it shifts as people age. Whereas younger people are more likely to associate happiness with excitement, older people are more...
Persistent link: https://www.econbiz.de/10008584403
Persistent link: https://www.econbiz.de/10003955410
Persistent link: https://www.econbiz.de/10003997832
Consumers use warmth and competence, two fundamental dimensions that govern social judgments of people, to form perceptions of firms. Three experiments showed that consumers perceive nonprofits as being warmer than for-profits but as less competent. Further, consumers are less willing to buy a...
Persistent link: https://www.econbiz.de/10008756260