Similar Search Results

The marketing capabilities-performance relationship: the empirical link in export ventures

Mohamad, Osman; Julian, Craig C.; Ahmed, Zafar U.; … - In: International Journal of Trade and Global Markets 4 (2011) 3, pp. 290-310

This study examines the empirical link between marketing capabilities (product capability, pricing capability, distribution capability and promotion capability) and export marketing performance in export market ventures in a developing country context. The study was based on an empirical...

Persistent link: https://www.econbiz.de/10009352800

International risk perceptions and mode of entry: a case study of Malaysian multinational firms

Ahmed, Zafar U.; Mohamad, Osman; Tan, Brian; Johnson, … - In: Journal of Business Research 55 (2002) 10, pp. 805-813

Persistent link: https://www.econbiz.de/10005473769

International risk perceptions and mode of entry: a case study of Malaysian multinational firms

Ahmed, Zafar U.; Mohamad, Osman; Tan, Brian; Johnson, … - In: Journal of business research : JBR 55 (2002) 10, pp. 805-814

Persistent link: https://www.econbiz.de/10006722890

The Empirical Link Between Resources, Networks and Export Marketing Performance and the Implications for Developing Countries

Ahmed, Zafar U.; Julian, Craig C.; Mohamad, Osman; … - In: Journal of transnational management : the official … 17 (2012) 1, pp. 63-89

Persistent link: https://www.econbiz.de/10009842012

The marketing capabilities-performance relationship : the empirical link in export ventures

Mohamad, Osman; Julian, Craig C.; Ahmed, Zafar U.; … - In: International journal of trade and global markets 4 (2011) 3, pp. 290-310

Persistent link: https://www.econbiz.de/10009887786