In response to consumers’ increasing concerns about food safety, both supply chain operators and public authorities have developed, in the last decade, labelling schemes to provide markets with more information. Although some level of traceability is necessary to provide consumers with...

This paper investigates how environmental and socio-economic beliefs affect consumers attitude towards sustainable wine, and the main drivers during wine purchase. Data were collected with online questionnaire in 2013 from 513 Italian wine drinkers. The results of a structural equation model...