The likelihood of significant heterogeneity in preferences for landscape preservation should be accounted for when designing WTP questions, estimating WTP, and formulating resulting policy recommendations. Herein, heterogeneity in preferences for landscape preservation is investigated in the...

Our conjecture is that for many recreational activities a significant amount of the variation in the sites visited can be explained, and predicted, by variation in life constraints such as kids, BMI (body-mass index) fitness, skill, and health. The objective is to develop a parsimonious method...