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Pursuing "flexible commitment" as strategic ambidexterity: An empirical justification in high technology firms

Kouropalatis, Yiannis; Hughes, Paul; Morgan, Robert E. - In: European journal of marketing : EJM 46 (2012) 10, pp. 1389-1418

Persistent link: https://www.econbiz.de/10010023238

Market knowledge diffusion and business performance

Hughes, Paul; Morgan, Robert E.; Kouropalatis, Yiannis - In: European journal of marketing : EJM 42 (2008) 11, pp. 1372-1395

Persistent link: https://www.econbiz.de/10008136388

Real options and real strategies

Zarkos, Stefanos; Morgan, Robert E.; Kouropalatis, Yiannis - In: Strategic change : SC ; briefings in entrepreneurial finance 16 (2007) 7, pp. 315-326

Persistent link: https://www.econbiz.de/10007888919

Fitting strategic resources with product-market strategy: Performance implications

Hughes, Paul; Morgan, Robert E. - In: Journal of Business Research 61 (2008) 4, pp. 323-331

Resources, strategy, and performance inter-relationships are central to strategic marketing theory. Strategic resources are key inputs to product-market strategy that form the basis of superior firm performance. However, these inter-relationships are subject to 'fit' requirements. This article...

Persistent link: https://www.econbiz.de/10005473836

A resource-advantage perspective of product–market strategy performance & strategic capital in high technology firms

Hughes, Paul; Morgan, Robert E. - In: Industrial marketing management : the international … 36 (2007) 4, pp. 503-517

Persistent link: https://www.econbiz.de/10007770522

Fitting strategic resources with product-market strategy: Performance implications

Hughes, Paul; Morgan, Robert E. - In: Journal of business research : JBR 61 (2008) 4, pp. 323-331

Persistent link: https://www.econbiz.de/10007917037

Why Do Product-Market Strategies Fail? A Sociostructural Examination Under Conditions of Adherence

Hughes, Paul; Hughes, Mathew; Morgan, Robert E. - In: Group & organization management : an international journal 35 (2010) 5, pp. 606-636

Persistent link: https://www.econbiz.de/10008710071

Fitting strategic resources with product-market strategy: Performance implications

Hughes, Paul; Morgan, Robert E. - In: Journal of business research : JBR 61 (2008) 4, pp. 323-332

Persistent link: https://www.econbiz.de/10008900781

Network behaviours, social capital, and organisational learning in high-growth entrepreneurial firms

Hughes, Mathew; Morgan, Robert E.; Ireland, R. Duane; … - In: International journal of entrepreneurship and small business 12 (2011) 3, pp. 257-272

Persistent link: https://www.econbiz.de/10009867941