This study examines how sponsored athletes' performance affects a sponsor's stock price reaction in 170 sport events between 1991 and 2017 by using Japanese data. The results show that regardless of the sporting results, stock prices react positively to the participation of athletes selected as...

This study examines the impact of the COVID-19 pandemic on Japanese stock markets using data on the 225 companies included in the Nikkei Average Index. Japan has succeeded in maintaining the number of positive cases and deaths at a relatively low level. However, the Japanese stock market...

This study examines the impact of the COVID-19 pandemic on Japanese stock markets using data on the 225 companies included in the Nikkei Average Index. Japan has succeeded in maintaining the number of positive cases and deaths at a relatively low level. However, the Japanese stock market...

This study examines the impact of the COVID-19 pandemic on Japanese stock markets using data on the 225 companies included in the Nikkei Average Index. Japan has succeeded in maintaining the number of positive cases and deaths at a relatively low level. However, the Japanese stock market...