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Advertising : principles and practice
Wells, William; Burnett, John; Moriarty, Sandra E. - 1989
Persistent link: https://www.econbiz.de/10000785465
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Advertising : principles & practice
Moriarty, Sandra E.; Mitchell, Nancy; Wells, William - 2009 - 8. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003685527
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Advertising : principles & practice
Wells, William; Moriarty, Sandra E.; Burnett, John - 2006 - 7. ed., internat. ed
Persistent link: https://www.econbiz.de/10002731270
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Advertising : principles and practice
Wells, William; Burnett, John; Moriarty, Sandra E. - 1989
Persistent link: https://www.econbiz.de/10004085841
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Advertising & IMC : principles & practice
Moriarty, Sandra E. - 2012 - 9. ed.
Persistent link: https://www.econbiz.de/10009654474
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Advertising : principles & practice
Moriarty, Sandra E. - 2009 - Internat. ed., 8. ed.
Persistent link: https://www.econbiz.de/10004910477