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Morrison, Donald G.
Laurent, Gilles
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Measuring and modeling the (limited) consistency of free choice attitude questions
Rungie, Cam
;
Laurent, Gilles
;
Dall'Olmo Riley, Francesca
; …
-
2001
Persistent link: https://www.econbiz.de/10001629394
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Measuring and modeling the (limited) reliability of free choice attitude questions
Rungie, Cam
;
Laurent, Gilles
;
Riley, Francesca Dall'Olmo
; …
- In:
International journal of research in marketing : IJRM ; …
22
(
2005
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10006160043
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