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Morrison, Margaret
Haley, Eric
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How advertising creatives define excellent planning
Haley, Eric
;
Taylor, Ronald
;
Morrison, Margaret
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10010383927
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The Role of Account Planning in U.S. Agencies - A national survey of 345 U.S. account planners reveals that planning is well integrated into U.S. advertising agencies with regard t...
Morrison, Margaret
;
Haley, Eric
- In:
Journal of advertising research
46
(
2006
)
1
,
pp. 124-131
Persistent link: https://www.econbiz.de/10007378747
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