Narrow search
Showing 1 - 2 of 2
Cover Image
Using qualitative research in advertising : strategies, techniques, and applications
Morrison, Margaret A.; Haley, Eric; Sheehan, Kim Bartel; … - 2012 - 2nd ed.
Persistent link: https://www.econbiz.de/10009419512
Cover Image
Account Planners' Views on How Their Work Is and Should Be Evaluated
Morrison, Margaret A.; Haley, Eric - In: Journal of advertising : official publication of the … 32 (2003) 2, pp. 7-16
Persistent link: https://www.econbiz.de/10008118199