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Defending market share against an emerging innovation

Roberts, John H.; Nelson, Charles J.; Morrison, Pamela D. - 1995

Persistent link: https://www.econbiz.de/10000912046

Electronic home shopping : role of consumer perceptions and congruence in consideration set formation

Roberts, John H.; Morrison, Pamela D. - 1996

Persistent link: https://www.econbiz.de/10000939872

The effect of network structure in industrial diffusion processes

Midgley, David F.; Morrison, Pamela D.; Roberts, John H. - 1990

Persistent link: https://www.econbiz.de/10000846994

Strategic marketing metrics to guide pathways to growth

Roberts, John H.; Srivastava, Rajendra Krishan; … - In: From Little's law to marketing science : essays in …, (pp. 49-83). 2016

Persistent link: https://www.econbiz.de/10011436072

The role of expectations on consumer interpretation of new information

Tan, Lina; Roberts, John H.; Morrison, Pamela D. - In: Journal of service theory and practice : JSTP 27 (2017) 3, pp. 569-615

Persistent link: https://www.econbiz.de/10011707273

The nature of lead users and measurement of leading edge status

Morrison, Pamela D. (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001716475

The nature of lead users and measurement of leading edge status

Morrison, Pamela D.; Roberts, John H.; Midgley, David F. - In: Research policy : policy, management and economic … 33 (2004) 2, pp. 351-362

Persistent link: https://www.econbiz.de/10001967280

The nature of lead users and measurement of leading edge status

Morrison, Pamela D. (contributor); … - 2002 - [Elektronische Ressource], rev. version of 2002/91/MKT

Persistent link: https://www.econbiz.de/10001719493

Determinants of User Innovation and Innovation Sharing in a Local Market

Morrison, Pamela D. - 2020

It is known that end users of products and services sometimes innovate, and that innovations developed by users sometimes become the basis for important new-commercial products and services. It has also been argued and to some extent shown that such innovations will be found concentrated in a...

Persistent link: https://www.econbiz.de/10012829710