Henderson, Geraldine Rosa; Guzmán, Francisco; Huff, Lenard - In: Journal of Business Research 66 (2013) 3, pp. 283-287
This special issue reconceptualizes the meaning of cross-cultural research and challenges researchers to broaden their scope to include a variety of cultures, including virtual ethnicities. This introductory article provides commentary on the thirteen articles that follow in this special issue...
