Narrow search
Showing 1 - 3 of 3
Cover Image
Motivations and risks in international licensing: a review and implications for licensing to transitional and emerging economies
Mottner, Sandra; Johnson, James P. - In: Journal of World Business 35 (2000) 2, pp. 171-188
In the light of changes in technology and today's global business environment, recent contributions in the literature regarding international licensing, particularly the reasons, risks, and management of licensing are reviewed. The main reasons that firms choose licensing over other methods of...
Persistent link: https://www.econbiz.de/10009201979
Cover Image
Motivations and risks in international licensing : a review and implications for licensing to transitional and emerging economies
Mottner, Sandra; Johnson, James P. - In: Journal of world business : JWB 35 (2000) 2, pp. 171-188
Persistent link: https://www.econbiz.de/10001492729
Cover Image
ARTICLES - Motivations and Risks In International Licensing: A Review and Implications for Licensing to Transitional and Emerging Economies
Mottner, Sandra; Johnson, James P. - In: Journal of world business : JWB 35 (2000) 2, pp. 171-188
Persistent link: https://www.econbiz.de/10005895824