Zhou, Ling; Wang, Tao; Zhang, Qin; Mou, Yupeng - In: Journal of Business Research 66 (2013) 12, pp. 2406-2411
This research examines the effects of consumers' insecurity on their preferences for nostalgic products. Using survey data from a sample of 356 Chinese consumers, the analysis shows that existential insecurity and social insecurity enhance consumers' preference for nostalgic products. In...