Moussa, Salim - In: South Asian journal of marketing 2 (2021) 1, pp. 5-27
plethora of predatory marketing journals along with the sophisticated deceptive practices of their publishers may create total … confusion. One of the many highly likely risks of that bewilderment is when peer-reviewed, prestigious marketing journals cite … these pseudo-marketing journals. This phenomenon is called citation contamination. This study aims to investigate the extent …
