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~person:"Moyle, Brendan"
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Moyle, Brendan
Eagle, Lynne C.
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Shades of gray : the impact of gray marketing/parallel importing on brand equity and values
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Moyle, Brendan
-
2000
Persistent link: https://www.econbiz.de/10001530900
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2
Brand equity and brand vulnerability: The impact of gray marketing-parallel importing on brand equity and values
Eagle, Lynne
;
Kitchen, Philip J.
;
Rose, Lawrence
; …
- In:
European journal of marketing : EJM
37
(
2003
)
10
,
pp. 1332-1349
Persistent link: https://www.econbiz.de/10006083319
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