Roussakis, Emmanuel N.; Moysidis, Anastasios - In: World Review of Entrepreneurship, Management and … 8 (2012) 1, pp. 92-102
This case deals with the key considerations when planning an international expansion through direct investment in foreign markets. These considerations must be addressed by a finance company seeking to support the international sales of its parent firm, a US-based multinational enterprise (MNE)....
