This study assesses challenges of financial service providers, specificallybanks, microfinance institutions, long term insurers and short term insurers, atthe base of the pyramid with respect to affordability, acceptability, availabilityand awareness in Nigeria. This was done through a...

This study aimed to investigate the adoption and the use of first-order retailbanking product by those individuals who are classified as being low-incomeearners and who reside (for the purposes of employment) in urban and periurbanareas. The Financial Sector Charter of 2003 stated that the...

The proliferation of forecourt convenience shops in South Africa spawned anentirely new model within an existing fuel sales business model. Conversely SouthAfricas regulated fuel industry was stunned by a near merger of Sasol and Engen,which led to petrol stations looking for new ways to attract...

FMCG companies use extensions to launch bulk of their new products. This trend isset to continue despite the growing literature which indicates that increasing numberof extensions fail in the first 3 years of launch. Thus it is necessary for Brand ProductManagers to understand factors of...

Soweto makes up 43% of the City of Johannesburgs population, and up until 2005 it onlymade up 3% of the citys retail floor space. As a result, the intensity at which retailfacilities have mushroomed in the last four years has raised questions whether all retailerswho have invested in Soweto will...

This thesis will determine what the variables of an Economic Value model for a sport are,whilst being grounded in academic theory, which contributes to national income or GrossDomestic Product. It also determines what the practical considerations are, both from atheoretical / academic and...

Background: Customer-based brand equity (CBBE) is the differential effect thatbrand knowledge has on consumers response to that brands marketing. Thisresearch seeks to apply CBBE to action sports sponsorship in a South Africancontext. CBBE was used to investigate the following; The impact of...

The research aimed at broadly exploring whether there is a relationshipbetween brand equity and shareholder returns amongst South Africancompanies. More specifically, the research sought to establish whether therewas a correlation between strong brand equity, represented by the Markinorbrand...

This exploratory research study has provided the theorisation of the key driversof why South African companies invest in sport-based Corporate SocialResponsibility (CSR) programmes. The objectives of this research wereaddressed through a case study using unstructured qualitative...

Customer experience in retail banking has become a key source of differentiation.Increased competition in the financial services industry and the global financial crisiscaused financial institutions to find themselves in a difficult operating environment. Asustainable competitive advantage in...