//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Mueller, Barbara"
~subject:"Bank"
~subject:"Frankreich"
~subject:"Österreich"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Das Handwerk in Niedersachsen...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Bank
Frankreich
Österreich
Deutschland
5
Germany
5
USA
5
United States
5
Advertising effects
4
Comparison
4
Vergleich
4
Werbewirkung
4
France
3
Advertising
2
Consumer behaviour
2
Konsumentenverhalten
2
Werbung
2
Advertising planning
1
Age group
1
Altersgruppe
1
Arzneimittel
1
Austria
1
Brasilien
1
Brazil
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Gender
1
Geschlecht
1
Großbritannien
1
Hong Kong
1
Hongkong
1
International marketing
1
Internationales Marketing
1
Italien
1
Italy
1
National culture
1
Nationalkultur
1
OTC pharmaceuticals
1
Perception
1
Pharmaceuticals
1
Print advertising
1
Printwerbung
1
Rezeptfreies Arzneimittel
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
4
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
4
Author
All
Mueller, Barbara
Schneider, Friedrich
8
Baxmann, Ulf G.
6
Schmidt, Reinhard H.
6
Artus, Patrick
5
Barmeyer, Christoph I.
5
Blisse, Holger
5
Bode, Ingo
5
Diehl, Sandra
5
Jacobs, Otto H.
5
Mayer, Colin P.
5
Rolfes, Bernd
5
Schöning, Stephan
5
Fontagné, Lionel
4
Morace, Christophe
4
Salverda, Wiemer
4
Schuster, Leo
4
Weinberg, Peter
4
Albach, Horst
3
Auer-Rizzi, Werner
3
Backes-Gellner, Uschi
3
Becker, Axel
3
Beimborn, Daniel
3
Bessler, Wolfgang
3
Brost, Heike
3
Büschgen, Hans E.
3
David, Barbara
3
Davoine, Eric
3
Döring, Diether
3
Franks, Julian R.
3
Gaulier, Guillaume
3
Glowik, Mario
3
Gourvès-Hayward, Alison
3
Guihéry, Laurent
3
Hackethal, Andreas
3
Hagemann, Harald
3
Hecker, Achim
3
Hein, Eckhard
3
Hennig, Christian
3
Hummel, Detlev
3
more ...
less ...
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Bridging the gap between advertising academia and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
2
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
3
Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra
;
Mueller, Barbara
;
Okazaki, Shintaro
- In:
Current insights and future trends : [extended versions …
,
(pp. 291-302)
.
2012
Persistent link: https://www.econbiz.de/10009748091
Saved in:
4
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->