//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Mueller, Barbara"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Alcohol advertising : what doe...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
26
Werbung
20
Advertising effects
17
Werbewirkung
17
USA
12
United States
12
Consumer behaviour
9
Germany
9
Internationales Marketing
9
International marketing
8
Deutschland
7
Konsumentenverhalten
7
Arzneimittel
5
Comparison
5
Cultural identity
5
Japan
5
Kulturelle Identität
5
Pharmaceuticals
5
Vergleich
5
National culture
4
Nationalkultur
4
Corporate Social Responsibility
3
Corporate social responsibility
3
France
3
Frankreich
3
Welt
3
World
3
Austria
2
Brasilien
2
Brazil
2
Culture
2
Globalisierung
2
Großbritannien
2
Measurement
2
Messung
2
Perception
2
Pharmaceutical advertising
2
Pharmaceutical industry
2
Pharmaindustrie
2
Repräsentation <Soziologie>
2
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
32
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
9
Book section
9
research-article
6
review
1
review-article
1
more ...
less ...
Language
All
English
35
Author
All
Mueller, Barbara
Grossman, Michael
79
Pelsmacker, Patrick de
76
Kaiser, Harry M.
75
Saffer, Henry
75
Gierl, Heribert
67
Eisend, Martin
60
Markowitz, Sara
58
Chaloupka, Frank J.
51
Esch, Franz-Rudolf
50
Taylor, Charles Raymond
47
Anderson, Simon P.
42
Dens, Nathalie
40
Septianto, Felix
38
Wilbur, Kenneth C.
38
Diehl, Sandra
37
Kind, Hans Jarle
37
Bauer, Hans H.
36
Dave, Dhaval
36
Okazaki, Shintaro
32
Rosengren, Sara
32
Terlutter, Ralf
31
Dahlén, Micael
30
Chan, Kara
29
Nickel, Volker
29
Pflaum, Dieter
29
Nilssen, Tore
28
Stafford, Marla Royne
28
Huh, Jisu
27
Pepels, Werner
27
Anderson, Kym
26
Bruhn, Manfred
26
Nelson, Jon P.
26
Rossiter, John R.
26
Yoon, Sukki
26
Nelson, Jon Paul
25
Pauwels, Koen
25
Sørgard, Lars
25
Yoon, Hye Jin
25
Zaccour, Georges
25
more ...
less ...
Published in...
All
International Marketing Review
8
International journal of advertising : the quarterly review of marketing communications
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Digital formations
2
Advertising theory
1
Breaking new ground in theory and practice
1
Bridging the gap between advertising academia and practice
1
Cross-cultural buyer behavior
1
Cutting edge international research
1
Handbook of research on international advertising
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of current issues and research in advertising
1
Journal of global marketing
1
Journal of international marketing
1
Journal of promotion management : innovations in planning and applied research
1
Measurement and research methods in international marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
Other ZBW resources
8
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in
advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
2
A cross-cultural and gender-specific examination of consumer skepticism toward
advertising
in general vs. pharmaceutical
advertising
: empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
3
Measuring soft-sell versus hard-sell
advertising
appeals
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Robert
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
Saved in:
4
A multi-country examination of hard-sell and soft-sell
advertising
: comparing global consumer positioning in holistic- and analytic-thinking cultures
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 258-272
Persistent link: https://www.econbiz.de/10010199591
Saved in:
5
The effects of different ad appeals in non-prescription drug
advertising
: a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
6
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized
advertising
campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
7
Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 945-974
Persistent link: https://www.econbiz.de/10011859158
Saved in:
8
Exploring antecedents of attitudes and skepticism towards pharmaceutical
advertising
and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
9
Forty years of cross-cultural
advertising
research in the International Journal of
Advertising
: a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
10
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->