Recent debates identified the insufficient production of “interesting research”, namely research that is innovative and develops theory while being both usable and rigorous. We propose that scenarios methodology as a scholarly form of inquiry is one way in which we can generate...

This paper makes two contributions to strategic management research. It positions scenarios research as a way to connect micro, meso, and macro level cognitive framing (Cornelissen and Werner, 2014) regarding environmental uncertainties. This extends the boundaries of strategy as practice by...