This paper examines a decade of retail competition in the Dutch electricity market and discusses market structure, regulation, and market performance. We find a proliferation of product variety, in particular by the introduction of quality-differentiated green-energy products. Product innovation...

While achieving the ambitious energy transition targets is important to society, it is also costly. To keep these costs as low as possible and, thus, increase the chances of successfully accomplishing the energy transition, upholding the basic principles of the organisation of the electricity...