Kamenica, Emir; Mullainathan, Sendhil; Thaler, Richard - In: American Economic Review 101 (2011) 3, pp. 417-22
Firms sometimes know more about a consumer's expected usage than the consumer herself. We explore the consequences of this reversal in the information asymmetry. We analyze the consequences of making consumers more informed about themselves. While making consumers more informed decreases their...
