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While companies have emerged as very proactive donors in the wake of recent major disasters like Hurricane Katrina, it remains unclear whether that corporate generosity generates benefits to firms themselves. The literature on strategic philanthropy suggests that such philanthropic behavior may...
Persistent link: https://www.econbiz.de/10010986370
While companies have emerged as very proactive donors in the wake of recent major disasters like Hurricane Katrina, it remains unclear whether that corporate generosity generates benefits to firms themselves. The literature on strategic philanthropy suggests that such philanthropic behavior may...
Persistent link: https://www.econbiz.de/10010298393
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While companies have emerged as very proactive donors in the wake of recent major disasters like Hurricane Katrina, it remains unclear whether that corporate generosity generates benefits to firms themselves. The literature on strategic philanthropy suggests that such philanthropic behavior may...
Persistent link: https://www.econbiz.de/10003750045
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Recent research suggests that philanthropy's value to the firm is largely mediated by contextual factors such as managers' assumed motives for charity. Our paper extends this contingency perspective using a 'sensegiving' lens, by which external actors' interpretations of organizational actions...
Persistent link: https://www.econbiz.de/10013093628
Major corporations often respond charitably to humanitarian needs in times of disaster. However, disasters can also be negative events that impose non-trivial costs on firms, and under adverse conditions, firms typically donate less, not more. This paper takes a strategic perspective on...
Persistent link: https://www.econbiz.de/10013094605