Narrow search
Showing 1 - 4 of 4
Cover Image
Organic food consumption in Europe: International segmentation based on value system differences
Ruiz de Maya, Salvador; López-López, Inés; Munuera, … - In: Ecological Economics 70 (2011) 10, pp. 1767-1775
In this paper, we analyze the market for organic products in eight European countries, based on differences in their respective value systems. With a significant sample of 8014 consumers, we first identify international segments in the European organic products market using the Values Theory....
Persistent link: https://www.econbiz.de/10009146373
Cover Image
Organic food consumption in Europe: International segmentation based on value system differences
Ruiz de Maya, Salvador; López-López, Inés; Munuera, … - In: Ecological economics : the transdisciplinary journal of … 70 (2011) 10, pp. 1767-1776
Persistent link: https://www.econbiz.de/10009171741
Cover Image
The effects of sales training on sales force activity
Román, Sergio; Ruiz, Salvador; Munuera, José Luis - In: European journal of marketing : EJM 36 (2002) 11, pp. 1344-1366
Persistent link: https://www.econbiz.de/10006085886
Cover Image
The Influence of the Compensation System and Personal Variables on a Salesperson's Effective Listening Behaviour
Román, Sergio; Ruiz, Salvador; Munuera, José Luis - In: Journal of marketing management : MM 21 (2005) 1, pp. 205-230
Persistent link: https://www.econbiz.de/10006960575