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Fashion designers' attitude-behaviour inconsistencies towards a sustainable business model : a neutralisation theory perspective
Muposhi, Asphat; Nyagadza, Brighton; Mafini, Chengedzai - In: Journal of Fashion Marketing and Management: An … (2021)
Purpose: Fashion designers in South Africa remain ambivalent in embracing sustainable fashion. This study examines the role of neutralisation techniques on attitude towards sustainable fashion. The study was conducted in South Africa, an emerging market known for water...
Persistent link: https://www.econbiz.de/10012812307
Cover Image
Fashion designers' attitude-behaviour inconsistencies towards a sustainable business model : a neutralisation theory perspective
Muposhi, Asphat; Nyagadza, Brighton; Mafini, Chengedzai - In: Journal of fashion marketing and management 27 (2023) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10013555070