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Muralidharan, Sidharth
Hahn, Youjin
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The role of empathy and efficacy in public service announcements : using narratives to induce bystander intervention in domestic violence
Kim, Eunjin
;
Muralidharan, Sidharth
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 452-466
Persistent link: https://www.econbiz.de/10012495780
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2
Using guilt and shame appeals from an Eastern perspective to promote bystander intervention : a study of mitigating domestic violence in India
La Ferle, Carrie
;
Muralidharan, Sidharth
;
Kim, Eunjin
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 555-568
Persistent link: https://www.econbiz.de/10012201505
Saved in:
3
"I owe my life to the kind individual who called the helpline" : exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention...
Muralidharan, Sidharth
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 704-730
Persistent link: https://www.econbiz.de/10012200314
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