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Stakeholder perceptions presage holistic stakeholder relationship marketing performance
Murphy, Brian B.; Maguiness, Paul; Pescott, Chris; … - 2004
Persistent link: https://www.econbiz.de/10002084507
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Augmenting relationship marketing with a stakeholder and triple bottom line orientation in a stakeholder business model to enhance business profitability
Murphy, Brian B.; Maguiness, Paul; Pescott, Chris; … - 2003
Persistent link: https://www.econbiz.de/10001911939
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The commonsense of good business
Murphy, Brian B. - 2003
Persistent link: https://www.econbiz.de/10001973864
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Measuring holistic marketing performance in a stakeholder relationship marketing model
Murphy, Brian B.; Maguiness, Paul; Pescott, Chris; … - 2004
Persistent link: https://www.econbiz.de/10002257052
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The stakeholder business model
Murphy, Brian B. - 2002
Persistent link: https://www.econbiz.de/10001726415
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Using stakeholder perceptions in strategic marketing planning
Murphy, Brian B. - 2006
Persistent link: https://www.econbiz.de/10003365330
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An evaluation of stakeholder relationship marketing in India
Murphy, Brian B.; Ranka, Manish - 2006
Persistent link: https://www.econbiz.de/10003582803
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The stakeholder performance appraisal : an holistic stakeholder management tool
Murphy, Brian B. - 2006
Persistent link: https://www.econbiz.de/10003582809
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Updating a Stakeholderism framework for measuring relationship marketing
Murphy, Brian B.; Pescott, Chris; Maguiness, Paul - 2005
Persistent link: https://www.econbiz.de/10003142513
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Using Stakeholder perceptions to predict sustainable business performance
Murphy, Brian B.; Pescott, Chris; Maguiness, Paul - 2005
Persistent link: https://www.econbiz.de/10003142564