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~person:"Murphy, Brian B."
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Murphy, Brian B.
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Working paper / Department of Commerce, College of Business, Massey University
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ECONIS (ZBW)
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Stakeholder perceptions presage holistic stakeholder relationship marketing performance
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2004
Persistent link: https://www.econbiz.de/10002084507
Saved in:
2
Augmenting relationship marketing with a stakeholder and triple bottom line orientation in a stakeholder business model to enhance business profitability
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2003
Persistent link: https://www.econbiz.de/10001911939
Saved in:
3
The commonsense of good business
Murphy, Brian B.
-
2003
Persistent link: https://www.econbiz.de/10001973864
Saved in:
4
Measuring holistic marketing performance in a stakeholder relationship marketing model
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2004
Persistent link: https://www.econbiz.de/10002257052
Saved in:
5
The stakeholder business model
Murphy, Brian B.
-
2002
Persistent link: https://www.econbiz.de/10001726415
Saved in:
6
Using stakeholder perceptions in strategic marketing planning
Murphy, Brian B.
-
2006
Persistent link: https://www.econbiz.de/10003365330
Saved in:
7
An evaluation of stakeholder relationship marketing in India
Murphy, Brian B.
;
Ranka, Manish
-
2006
Persistent link: https://www.econbiz.de/10003582803
Saved in:
8
The stakeholder performance appraisal : an holistic stakeholder management tool
Murphy, Brian B.
-
2006
Persistent link: https://www.econbiz.de/10003582809
Saved in:
9
Updating a Stakeholderism framework for measuring relationship marketing
Murphy, Brian B.
;
Pescott, Chris
;
Maguiness, Paul
-
2005
Persistent link: https://www.econbiz.de/10003142513
Saved in:
10
Using Stakeholder perceptions to predict sustainable business performance
Murphy, Brian B.
;
Pescott, Chris
;
Maguiness, Paul
-
2005
Persistent link: https://www.econbiz.de/10003142564
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