Showing 1 - 4 of 4
Persistent link: https://www.econbiz.de/10009770643
Persistent link: https://www.econbiz.de/10010380101
Part I. Introduction -- Part II. Societal aspects of marketing and consumption -- Part III. Catholic social thought issues in marketing -- Part IV. Sustainability issues in marketing -- Part V. Public policy issues in marketing -- Part VI. Ethical issues in marketing -- Part VII. Conclusion.
Persistent link: https://www.econbiz.de/10014497943
This study introduces the construct of Perceived Marketplace Influence (PMI) and investigates its role in mediating the relationship between environmental concern and sustainable consumption behavior. A nationwide survey shows that Perceived Marketplace Influence plays an important role in...
Persistent link: https://www.econbiz.de/10010785210