Roper, Stuart; Caruana, Robert; Medway, Dominic; … - In: European Journal of Marketing 47 (2013) 3/4, pp. 375-400
Purpose – The aim of this paper is to offer a discursive perspective on luxury brand consumption. Design/methodology/approach – Discourse analysis is used to examine how consumers construct their luxury brand consumption amidst countervailing cultural discourses in the market (Thompson and...