There have been various ways of measuring service experiences in the past, but Generation Y has different values and mindsets than those of the generations that preceded them. This paper suggests mobile ethnography as an ideal method for data collection, where Generation Y customers are...

Service quality and design researchers in tourism have long been directed by demand-driven paradigms and consumer-centred rationales. Ontologies and epistemologies are largely output orientated and customer centred, that is, performance of services, number of satisfied customers, loyal repeat...

A growing number of studies use mobile ethnography and mobile devices to collect data, yet studies reveal a lack of coherent definition and inconsistencies and validity criteria. We draw on relevant literature from tourism, health and retail, and connect research designs utilizing mobile...