WORKSHOP'S REPORT:Four main themes set the general framework for discussing about marketing strategies for the promotion and visibility of heritage in the Danube Region: (1) the Routes4U project, with its main objectives; (2) the Cultural Routes of the Council of Europe; (3) the EU Strategy for...

Social innovation is the process of developing and implementing new solutions to social problems. Social innovations have appeared as research focus in the past few years. Most of the Hungarian and international papers apply (social) marketing and other spatial development approaches, and just...

Tourism, as a service industry, has different characteristics than other economical fields. Its features determine innovation activities, too. Traditional R+D+I cannot, or just rarely be conceived, due to the deficiencies in size, human and financial resources of the tourism service sector....

Route-based tourism product development is worldwide known, and can be particularly advantageous for less developed areas, which are less known in the tourism market. By mixing the phenomena of tourism – economy – innovation – social difficulties, certain types of tourism routes can be...

Within a two-year research project, we have examined social marketing questions and solutions. The findings moved beyond the institutional approach to social marketing as an integrated model and practice with the objective of providing more complex solutions to social problems. We interpret...

According to modern trends, tourism offer becomes more and more diversified. The most important feature of tourism products is complexity, and this, together with the experiencecentric demands, sets the tourism enterprises before new challenges, highlighting the necessity not only for product,...