Naeem, Saira; Ayyub, Rana Muhammad; Ishaq, Irfan; … - In: Journal of Islamic Marketing 11 (2019) 3, pp. 687-707
Purpose: In view of increasing demand of halal foods and to properly address the needs of various types of consumers, the literary inquiries have sprung in this area since start of twenty-first century. However, the number of papers published in reputed journals is still pegged to the lowest...