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~person:"Nairn, Agnes"
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Nairn, Agnes
Nairn, Agnès
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International journal of market research : JMRS ; the journal of the Market Research Society
6
International journal of advertising : the quarterly review of marketing communications
4
European Journal of Marketing
2
Journal of advertising research
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
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Pop-ups, pop-unders, banners and buttons : the ethics of online advertising to primary school children
Nairn, Agnes
;
Dew, Alexander
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
1
,
pp. 30-46
Persistent link: https://www.econbiz.de/10009869232
Saved in:
2
Creating the Customer: The Influence of Advertising on Consumer Market Segments - Evidence and Ethics
Nairn, Agnes
;
Berthon, Pierre
- In:
Journal of business ethics : JOBE
42
(
2003
)
1
,
pp. 83
Persistent link: https://www.econbiz.de/10006891450
Saved in:
3
Viewpoint -- Commercialisation of childhood? The ethics of research with primary school children
Nairn, Agnes
- In:
International journal of market research : JMRS ; the …
48
(
2006
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10006691007
Saved in:
4
Blinded by science: The managerial consequences of inadequately validated cluster analysis solutions
Bottomley, Paul
;
Nairn, Agnes
- In:
International journal of market research : JMRS ; the …
46
(
2004
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10006693458
Saved in:
5
Something approaching science? Cluster analysis procedures in the CRM era
Nairn, Agnes
;
Bottomley, Paul
- In:
International journal of market research : JMRS ; the …
45
(
2003
)
2
,
pp. 241-262
Persistent link: https://www.econbiz.de/10006694655
Saved in:
6
Measuring Affective Advertising: Implications of Low Attention Processing on Recall
Heath, Robert
;
Nairn, Agnes
- In:
Journal of advertising research
45
(
2005
)
2
,
pp. 269-281
Persistent link: https://www.econbiz.de/10006499584
Saved in:
7
Clarity in the digital world means a fair deal for children and parents - As kids spend more time online, global standards are needed to distinguish marketing from other content.
Nairn, Agnes
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2009
),
pp. 24-26
Persistent link: https://www.econbiz.de/10008254055
Saved in:
8
Michael Osit — Generation Text: Raising Well Adjusted Kids in an Age of Instant Everything
Nairn, Agnes
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 395
Persistent link: https://www.econbiz.de/10008254083
Saved in:
9
"It does my head in &70; buy it, buy it, buy it!" The commercialisation of UK children's web sites
Nairn, Agnes
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
4
,
pp. 239-264
Persistent link: https://www.econbiz.de/10008270687
Saved in:
10
Not seeing the wood for the imaginary trees. Or, who's messing with our article? A reply to Ambler (2008)
Nairn, Agnes
;
Fine, Cordelia
- In:
International journal of advertising : the quarterly …
27
(
2008
)
5
,
pp. 885-908
Persistent link: https://www.econbiz.de/10008148131
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