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Pop-ups, pop-unders, banners and buttons : the ethics of online advertising to primary school children
Nairn, Agnes; Dew, Alexander - In: Journal of direct, data and digital marketing practice … 9 (2007/08) 1, pp. 30-46
Persistent link: https://www.econbiz.de/10009869232
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Creating the Customer: The Influence of Advertising on Consumer Market Segments - Evidence and Ethics
Nairn, Agnes; Berthon, Pierre - In: Journal of business ethics : JOBE 42 (2003) 1, pp. 83
Persistent link: https://www.econbiz.de/10006891450
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Viewpoint -- Commercialisation of childhood? The ethics of research with primary school children
Nairn, Agnes - In: International journal of market research : JMRS ; the … 48 (2006) 2, pp. 113-114
Persistent link: https://www.econbiz.de/10006691007
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Blinded by science: The managerial consequences of inadequately validated cluster analysis solutions
Bottomley, Paul; Nairn, Agnes - In: International journal of market research : JMRS ; the … 46 (2004) 2, pp. 171-188
Persistent link: https://www.econbiz.de/10006693458
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Something approaching science? Cluster analysis procedures in the CRM era
Nairn, Agnes; Bottomley, Paul - In: International journal of market research : JMRS ; the … 45 (2003) 2, pp. 241-262
Persistent link: https://www.econbiz.de/10006694655
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Measuring Affective Advertising: Implications of Low Attention Processing on Recall
Heath, Robert; Nairn, Agnes - In: Journal of advertising research 45 (2005) 2, pp. 269-281
Persistent link: https://www.econbiz.de/10006499584
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Clarity in the digital world means a fair deal for children and parents - As kids spend more time online, global standards are needed to distinguish marketing from other content.
Nairn, Agnes - In: ADMAP : for decisionmakers in advertising, marketing, … (2009), pp. 24-26
Persistent link: https://www.econbiz.de/10008254055
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Michael Osit — Generation Text: Raising Well Adjusted Kids in an Age of Instant Everything
Nairn, Agnes - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 395
Persistent link: https://www.econbiz.de/10008254083
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"It does my head in &70; buy it, buy it, buy it!" The commercialisation of UK children's web sites
Nairn, Agnes - In: Young consumers : insight and ideas for responsible … 9 (2008) 4, pp. 239-264
Persistent link: https://www.econbiz.de/10008270687
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Not seeing the wood for the imaginary trees. Or, who's messing with our article? A reply to Ambler (2008)
Nairn, Agnes; Fine, Cordelia - In: International journal of advertising : the quarterly … 27 (2008) 5, pp. 885-908
Persistent link: https://www.econbiz.de/10008148131