Purpose: Purpose of this paper is to compare perceived characteristics of different physical and virtual retail formats by consumers in Poland. There is proposed that physical and virtual retail channel are not only substituting themselves but also there is complementary each other. Analysis of...

Purpose: Purpose of this paper is to explore consumers’ behavior connected with product reuse, particularly to assess what product categories are reused more frequently and why. Also paper deals with consumer motivations, knowledge and inspirations to reuse. Product reuse is operationally...

Paper discusses on the background of literature on retail format choice Polish consumers behaviour and preferences for retail channel and format choice. Main results include comparison of perception maps created using multidimensional scaling with data coming from study conducted in 2009 and...

Responsible consumption in times of changes in both- economic and ecological phenomenon is very important, but complex. It can be manifested in many ways. It could be described at slogans: reduce, reuse, recycle, rethink. This philosophy is therefore designed to educate consumers about the...

Gaining customer’s satisfaction in the market is a key task faced by the company. This can be done by affecting the individual variables, which in case of different activities may be varying. In some markets, such as hairdressing services, building customer’s satisfaction is a difficult...