//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Nan, Yafeng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An empirical study on the deci...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
2
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markenimage
2
Brand competence
1
Brand love
1
Brand perception
1
Brand warmth
1
Cool and cuteness
1
Dienstleistungsqualität
1
Emotion
1
Emotional polarity
1
Internet marketing
1
Kaufentscheidung
1
Online retailing
1
Online review
1
Online-Handel
1
Online-Marketing
1
Perceived quality
1
Product quality
1
Produktqualität
1
Purchase decision
1
Purchase intention
1
Service quality
1
Stereotype content theory
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Nan, Yafeng
Baoku, Li
6
Bao, Weimin
2
Sharma, Gajendra
2
Yao, Ruoxi
2
Cuixia, Zhai
1
Lijuan, Wang
1
Minmin, Zhou
1
Peng, Jiang
1
Peng, Shi
1
Simin, Qu
1
Tao, Wang
1
Wang, Lijuan
1
Weimin, Bao
1
Zhongbo, Yu
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
1
Journal of consumer behaviour
1
Journal of contemporary marketing science
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How do friendship artificial intelligence chatbots (FAIC) benefit the continuance using intention and customer engagement?
Baoku, Li
;
Yao, Ruoxi
;
Nan, Yafeng
- In:
Journal of consumer behaviour
22
(
2023
)
6
,
pp. 1376-1398
Persistent link: https://www.econbiz.de/10014440187
Saved in:
2
Warmth or competence : understanding the effect of brand perception on purchase intention via online reviews
Baoku, Li
;
Nan, Yafeng
- In:
Journal of contemporary marketing science
6
(
2023
)
3
,
pp. 210-227
Persistent link: https://www.econbiz.de/10014422222
Saved in:
3
Warmth or competence? : the effects of cool and cuteness on the perceived quality of digital products
Baoku, Li
;
Nan, Yafeng
;
Yao, Ruoxi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1880-1904
Persistent link: https://www.econbiz.de/10013391142
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->