Over half of all shopping journeys start with the mobile channel. In particular, the presence of a branded mobile app significantly influences shopping across channels. However, a majority of app users decrease app usage or even abandon an app, in part, due to app service failure(s). Do app...

Do mobile apps influence shopper purchases and product returns? We model the effects of app adoption in the context of a large omnichannel retailer with 32 million shoppers. We leverage the launch of a mobile app by the retailer and use a difference-in-differences approach to identify and...

In several product categories, such as electronics, video games, computer hardware and software, and other hi-tech products, backward compatibility--the property of a current generation of hardware to allow previous generation of software or accessory to work with it--is an important strategic...