Today's digital age requires entrepreneurs to effectively use technology and finance, especially microentrepreneurs, who are a cornerstone of many Asian economies, including Thailand. However, a conspicuous void exists in scholarly research pertaining to the dynamic interaction between digital...

This research delved into the intricate causal relationships between Management Control Systems (MCS), Dynamic Capabilities (DC), Sustainable Performance (SP), and the pivotal Open Innovation Strategy (OIS) within the challenging context of the COVID-19 pandemic. Employing a rigorous statistical...

This research fills a significant knowledge gap by exploring the development of Big Data Analytics Skills (BAS), Diagnostic Skills (DS), and Forensic Accounting Skills (FAS) among Generation Z accounting students in Thailand. Employing a quantitative research approach, the study conducted an...