Gu, Jiafeng; Ardito, Lorenzo; Natalicchio, Angelo - In: Journal of Knowledge Management 26 (2021) 9, pp. 2463-2484
Purpose: This study aims to verify the influence of chief executive officer (CEO) cognitive trust and governmental support on marketing innovation. Additionally, it evaluated the influence of CEO cognitive trust on the marketing innovation of small, medium and micro enterprises (SMMEs)....