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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Commodity Marketing : Strategies, Concepts, and Cases
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ECONIS (ZBW)
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Customer engagement as an approach to de-commoditisation
Nauen, Anna
;
Enke, Margit
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 237-254)
.
2022
Persistent link: https://www.econbiz.de/10013272007
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Wertschöpfung durch Customer Engagement : Perspektivenwechsel von einer anbieter- hin zu einer kundenzentrierten Sichtweise
Enke, Margit
;
Nauen, Anna
- In:
Transfer : Zeitschrift für Kommunikation und …
67
(
2021
)
2
,
pp. 58-63
Persistent link: https://www.econbiz.de/10012595004
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Frauenpower im Vorstand der Deutschen Werbewissenschaftlichen Gesellschaft : "Experience" erlebbar machen!
Nauen, Anna
(
interviewee
);
Enke, Margit
(
interviewer
)
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
3
,
pp. 76-77
Persistent link: https://www.econbiz.de/10014342148
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