Drichoutis, Andreas C.; Lazaridis, Panagiotis; Nayga, … - In: European Journal of Marketing 41 (2007) 7/8, pp. 888-914
, ease of preparation, and brand name. Design/methodology/approach – Building on the literature a conceptual model is … preparation, nutrition, taste, and brand name. Research limitations/implications – A caveat has to do with the localized nature of … food such as taste, price, nutrition, ease of preparation, and brand name. The analysis can be used as a segmentation tool …