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Gene-edited or genetically modified food? : the impacts of risk and ambiguity on Chinese consumers' willingness to pay

Ding, Yulian; Yu, Jianyu; Sun, Yangyang; Nayga, Rodolfo M. - In: Agricultural economics : the journal of the … 54 (2023) 3, pp. 414-428

Persistent link: https://www.econbiz.de/10014288417

Marketingübungsbuch : Aufgaben und Lösungen

Walsh, Gianfranco; Dose, David; Funke, Christopher - 2022 - 3., überarbeitete und erweiterte Auflage

Dieses Marketingübungsbuch bietet Studierenden die Möglichkeit, sich mithilfe von anwendungsbezogenen Aufgaben gezielt auf Prüfungen vorzubereiten und tiefer in das Thema einzusteigen. An jede Aufgabe schließt sich die Lösung an, so dass das Ergebnis der Bearbeitung unmittelbar überprüft...

Persistent link: https://www.econbiz.de/10013188379

What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion

Walsh, Gianfranco; Gwinner, Kevin P.; Swanson, Scott R. - In: Journal of Consumer Marketing 21 (2004) 2, pp. 109-122

With growing competition and the increasing complexity of commercial information, interpersonal communication continues to be important to marketers. Market mavens, those consumers with general product knowledge that act as disseminators of product information, play a central role in influencing...

Persistent link: https://www.econbiz.de/10014848382

An assessment of product class involvement in food‐purchasing behavior

Drichoutis, Andreas C.; Lazaridis, Panagiotis; Nayga, … - In: European Journal of Marketing 41 (2007) 7/8, pp. 888-914

, ease of preparation, and brand name. Design/methodology/approach – Building on the literature a conceptual model is … preparation, nutrition, taste, and brand name. Research limitations/implications – A caveat has to do with the localized nature of … food such as taste, price, nutrition, ease of preparation, and brand name. The analysis can be used as a segmentation tool …

Persistent link: https://www.econbiz.de/10014722424

The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction

Walsh, Gianfranco; Mitchell, Vincent‐Wayne - In: European Journal of Marketing 44 (2010) 6, pp. 838-859

Purpose – Consumer sovereignty assumes that consumers have adequate product information and are able to understand that information in order to make an informed choice. However, this is not the case when consumers are confused. Recently, Walsh et al. identified dimensions of consumer confusion...

Persistent link: https://www.econbiz.de/10014722660

A note on challenges facing food retail stores: the case of New Jersey

Adelaja, Adesoji O.; Nayga, Rodolfo M.; Schilling, Brian J. - In: International Journal of Retail & Distribution Management 27 (1999) 8, pp. 302-310

Using New Jersey as a case study, this article investigates the challenges faced by food retail stores. Policy recommendations proposed by industry representatives for improving the business climate are also presented. Although New Jersey‐specific, many of the issues discussed in the paper may...

Persistent link: https://www.econbiz.de/10014803927

Internet‐induced changes in consumer music procurement behavior: a German perspective

Walsh, Gianfranco; Mitchell, Vincent‐Wayne; Frenzel, … - In: Marketing Intelligence & Planning 21 (2003) 5, pp. 305-317

The aim of the present study is to investigate and analyze Internet‐related consumer music procurement behavior and its effects on traditional music procurement using a Web questionnaire with a sample of more than 4,000 Internet users (the word “procurement”, as opposed to purchase, is...

Persistent link: https://www.econbiz.de/10014945880

Demographic characteristics of consumers who find it difficult to decide

Walsh, Gianfranco; Mitchell, Vincent‐Wayne - In: Marketing Intelligence & Planning 23 (2005) 3, pp. 281-295

decisions, especially in the face of variety of choice, proliferation of brand choice, small inter‐brand differences, brand …

Persistent link: https://www.econbiz.de/10014945966