We develop a demand model for technology products that captures the effect of changes in the portfolio of models offered by a brand as well as the influence of the dynamics in its intrinsic preference on that brand's performance. In order to account for the potential correlation in the...

We develop a demand model for technology products that captures the effect of changes in the portfolio of models offered by a brand as well as the influence of the dynamics in its intrinsic preference on that brand's performance. To account for the potential correlation in the preferences of...

Managers in technology product markets require sales response models that provide substantive insights into the effects of marketing activities as well as reliable sales forecasts. Such markets are characterized by frequent introductions and withdrawals of multiple models by different companies....