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~person:"Neijens, Peter"
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Neijens, Peter
Vasileiadou, Eleftheria
17
Vliegenthart, Rens
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International journal of advertising : the quarterly review of marketing communications
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Getting the word out on Twitter : the role of influentials, information brokers and strong ties in building word-of-mouth for brands
Araujo, Theo
;
Neijens, Peter
;
Vliegenthart, Rens
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 496-513
Persistent link: https://www.econbiz.de/10011707437
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