; mis-measurement of advertising; simultaneous equations bias; and inadequate attention to nonstationarity and dynamics …. This paper reappraises the relationship between alcohol advertising, price, and consumption in a manner which speaks to … evidence of cointegration between beverage consumption, prices, advertising, and real income. Elasticities obtained from the …

This chapter surveys the literatures on advertising bans and alcohol consumption or abuse, and advertising expenditures … industry advertising-sales response function. Selected results from survey-research studies of advertising and youth alcohol … behaviors also are discussed. The chapter concludes that advertising bans do not reduce alcohol consumption or abuse …

This paper assesses the methodology employed in longitudinal studies of advertising and youth drinking and smoking …, empirical issues associated with measures of advertising receptivity and exposure. Third, potential endogeneity of receptivity …

It has often been alleged that alcoholic beverage manufacturers disproportionately target their advertising at minors … - including spirits, the alcohol beverage that emphasizes magazine advertising …

This paper examines the empirical relationship between alcohol advertising placements in magazines and adolescent …

use and marketing. The effects of advertising bans are statistically insignificant or have contrary coefficient signs …

This paper uses cross-country panel data to study the effects of advertising bans and other control policies on alcohol … demand. The null hypothesis to be tested is that advertising bans do not decrease alcohol consumption. The study addresses … history of advertising bans in OECD countries, including the ease of avoidance. Advertising bans are exogenous in the …