in the "missing middle" sector of Kenya's economy, and (b) to investigate the business strategies used by these managers … business. Other methods such as mail, newspaper, radio and television advertising were rarely used. The existing government …' decision to go into business. Flexibility, quality products, and customer service were the principal business strategies used …

Business Development Program (SBDP) and those who have not received any business training with a view to identifying training … perceptions of the business problems and their causes than those entrepreneurs who did not participate in the training program …. The SBDP Group perceived and reacted broadly to the business environment while the untrained group perceived and reacted …

, multiple roles, lack of business skills and lack of confidence. … job creating group were older, were in business longer, belonged to more business associations, and had more capital to …Although not significantly different, the job creating group used more business promotional strategies than the low job …

, subcontracting services, diversifying business activities, renting tools and equipment, and making sales on cash basis. …