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~person:"Neslin, Scott A."
~subject:"Distanzhandel"
~subject:"E-commerce"
~subject:"Multichannel strategy"
~type:"article"
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Distanzhandel
E-commerce
Multichannel strategy
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Vertriebsweg
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3
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Neslin, Scott A.
Wirtz, Bernd W.
18
Hudetz, Kai
12
Picot, Arnold
9
Alt, Rainer
7
Ghose, Anindya
7
Ockenfels, Axel
7
Standing, Craig
6
Ahuja, Vandana
5
Andreopoulou, Zacharoula
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4
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4
Chan, Jason
4
Cho, Yun Kyung
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Curien, Nicolas
4
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4
Dong, Kangyin
4
Fritz, Wolfgang
4
Fuchs, Gerhard
4
Goldfarb, Avi
4
Hortaçsu, Ali
4
Jullien, Bruno
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Kollmann, Tobias
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Krcmar, Helmut
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Laaser, Claus-Friedrich
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Law, Chun Hung Roberts
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Peitz, Martin
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Pénard, Thierry
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Soltwedel, Rüdiger
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Tan, Yong
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Journal of retailing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
2
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
3
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
4
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
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